A marketing-qualified lead (MQL) is a lead who has indicated interest in what your brand has to offer based on marketing efforts or is otherwise more likely to become a customer than other leads.
A sales-qualified lead (SQL) is a prospective customer that has been researched and vetted by our sales team and is deemed ready for the next stage in the sales process.
Super charge your business development team with education sector focused sales training. This is delivered through a combination of F2f and remote training.
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